The illustrations that are in the packages and posters took inspiration from the mood board above. After the first round of using...

Viracocha He is the creator god, the father of everything. He gave light to the world by creating the god Inti and Mama Quilla. Inti The...

Inca Symbols The Incas had many symbols that they used for war, religion, and astrology. Among them stand out the shape of snakes,...

Jewelry package history History of Jewelry Box Throughout history, jewelry has been considered precious belongings. In ancient times the...

How to build a brand story A good story will make customers stay and create loyalty. A story will help create a much deeper connection...

Brand positioning There are 3 main components of a brand; feeling, promise, and relationship. The gut feeling your audience has when your...

Creation myth In my last post, I talked about the creation myth and summarize it. In this post, I will extend the myth. As in the last...

To begin my research, in the most obvious way. I started to collect knowledge about Peruvian mythology and overall Inca stories and...