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Week 11 (11/17): Illustration Style Research
The illustrations that are in the packages and posters took inspiration from the mood board above. After the first round of using...
Dec 20, 20222 min read


Week 10 (11/10): Inca's four main deities
Viracocha He is the creator god, the father of everything. He gave light to the world by creating the god Inti and Mama Quilla. Inti The...
Dec 20, 20222 min read


Week 8 (10/27): Inca geometry shapes
Inca Symbols The Incas had many symbols that they used for war, religion, and astrology. Among them stand out the shape of snakes,...
Dec 20, 20222 min read


Week 7 (10/20): Jewelry packages history - Inca Jewelry
Jewelry package history History of Jewelry Box Throughout history, jewelry has been considered precious belongings. In ancient times the...
Oct 13, 20223 min read


Week 6 (10/13): Brand Storytelling -Jewelry online store website
How to build a brand story A good story will make customers stay and create loyalty. A story will help create a much deeper connection...
Oct 13, 20221 min read


Week 5 (10/6): Brand position and Jewelry Market Research
Brand positioning There are 3 main components of a brand; feeling, promise, and relationship. The gut feeling your audience has when your...
Oct 13, 20223 min read


Week 4 (9/29): God Viracocha (story, other myths, and representation)
Creation myth In my last post, I talked about the creation myth and summarize it. In this post, I will extend the myth. As in the last...
Oct 13, 20222 min read


Week 3 (9/22): Peruvian Mythology and Storytelling structure
To begin my research, in the most obvious way. I started to collect knowledge about Peruvian mythology and overall Inca stories and...
Oct 13, 20222 min read
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